TweetDeck is one of the most popular twitter clients. Almost one-third of twitter users use TweetDeck to tweet. Twitter must have thought that its not a good idea to let TweetDeck enjoy so much autonomy, hence this buy-out was inevitable.
TweetDeck was initially in talks with UberSoft. UberSoft is a company that has been on a buying spree of late. The company has been buying many twitter clients in the recent past.
The exclusivity deal with UberSoft ended this April and hence, TweetDeck could respond to the offer made by Twitter. UberSoft was ready to pay around $30 Million for TweetDeck whereas Twitter is paying nearly $50 Million.
There were speculations that UberSoft may start a rival micro blogging site to compete with Twitter and with all these popular third party Twitter clients with it, Twitter must have taken this a big threat.
Hence Twitter was ready to pay nearly $20 Million extra.
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